https://brillaince.com/blog Working notes on brand and reputation intelligence: AI reputation, media monitoring and crisis communications. en https://brillaince.com/blog/ave-alternatives https://brillaince.com/blog/ave-alternatives Sun, 13 Sep 2026 00:00:00 GMT AVE alternatives for PR measurement: what Barcelona Principles 4.0 changed, why AVE survived fifteen years of criticism, and the four numbers that replace it. https://brillaince.com/blog/ai-hallucinations-about-brands https://brillaince.com/blog/ai-hallucinations-about-brands Sun, 13 Sep 2026 00:00:00 GMT A correction playbook for when a model gets your brand wrong: reproduce it, triage by cost, trace the source, fix it there and verify on a schedule. https://brillaince.com/blog/ai-reputation-management https://brillaince.com/blog/ai-reputation-management Sun, 13 Sep 2026 00:00:00 GMT AI reputation management is the work of finding out what AI assistants say about your brand and fixing it, using the sources they read. https://brillaince.com/blog/coordinated-campaign-vs-organic-backlash https://brillaince.com/blog/coordinated-campaign-vs-organic-backlash Sun, 13 Sep 2026 00:00:00 GMT How to tell a coordinated campaign from organic backlash: timing, account and content signals, and why calling real critics bots is the costliest error. https://brillaince.com/blog/crisis-detection https://brillaince.com/blog/crisis-detection Sun, 13 Sep 2026 00:00:00 GMT Crisis detection for comms teams: why volume thresholds fail, what a real baseline looks like, and the four signals that separate a spike from a crisis. https://brillaince.com/blog/crisis-velocity-baseline https://brillaince.com/blog/crisis-velocity-baseline Sun, 13 Sep 2026 00:00:00 GMT How to set a crisis alert threshold: why fixed numbers fail, what a real baseline needs, and how to escalate severity on evidence not volume. https://brillaince.com/blog/first-hour-of-a-brand-crisis https://brillaince.com/blog/first-hour-of-a-brand-crisis Sun, 13 Sep 2026 00:00:00 GMT What to do in the first hour of a PR crisis: a minute-by-minute playbook, the three questions to answer first, and what not to publish. https://brillaince.com/blog/generative-engine-optimization https://brillaince.com/blog/generative-engine-optimization Sun, 13 Sep 2026 00:00:00 GMT Generative engine optimization is the practice of making your content the source an AI assistant reaches for when it writes an answer, not a ranking tactic. https://brillaince.com/blog/google-ai-overviews-for-brands https://brillaince.com/blog/google-ai-overviews-for-brands Sun, 13 Sep 2026 00:00:00 GMT What Google AI Overviews change for PR and comms teams: earned coverage becomes a direct input into the answer, and clicks stop measuring influence. https://brillaince.com/blog/holding-statement-guide https://brillaince.com/blog/holding-statement-guide Sun, 13 Sep 2026 00:00:00 GMT How to write a holding statement: the five-part structure, four worked examples by scenario, and the phrases to avoid in a first response. https://brillaince.com/blog/how-to-measure-pr https://brillaince.com/blog/how-to-measure-pr Sun, 13 Sep 2026 00:00:00 GMT How to measure PR performance: the numbers that hold up under scrutiny, and the ones to retire before someone in finance asks about them. https://brillaince.com/blog/media-monitoring-guide https://brillaince.com/blog/media-monitoring-guide Sun, 13 Sep 2026 00:00:00 GMT A working guide to media monitoring: what it covers, what separates a feed from intelligence, what platform access changes mean, and what no tool can see. https://brillaince.com/blog/media-monitoring-tools https://brillaince.com/blog/media-monitoring-tools Sun, 13 Sep 2026 00:00:00 GMT How to choose media monitoring tools: an evaluation framework covering coverage, language, sentiment and the questions vendors hope you skip. https://brillaince.com/blog/media-monitoring-vs-social-listening https://brillaince.com/blog/media-monitoring-vs-social-listening Sun, 13 Sep 2026 00:00:00 GMT Media monitoring vs social listening: what actually differs, why the split is mostly a vendor artefact, and what running both tools costs a team. https://brillaince.com/blog/share-of-voice-measurement https://brillaince.com/blog/share-of-voice-measurement Sun, 13 Sep 2026 00:00:00 GMT How to measure share of voice across press, social and AI: the formula, the common traps, and why cross-vendor numbers can't be compared. https://brillaince.com/blog/what-does-chatgpt-say-about-my-brand https://brillaince.com/blog/what-does-chatgpt-say-about-my-brand Sun, 13 Sep 2026 00:00:00 GMT How to audit what ChatGPT says about your brand: use a temporary chat, ask what a buyer would ask, run each prompt several times and record every source. https://brillaince.com/blog/why-ai-recommends-your-competitor https://brillaince.com/blog/why-ai-recommends-your-competitor Sun, 13 Sep 2026 00:00:00 GMT Why AI assistants recommend a competitor instead of you, and how to change it: the sources that build a shortlist, and how to get into one.