Verified claim ledger
Every claim an engine has made about you, checked, dated, and tracked when it changes.
PlatformAI Reputation
What the major AI models say about you, checked every day.
Daily tracking of the real questions your buyers ask ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews: how you're described, whether the claims are true, and whether you get recommended or a competitor does.
5 enginesChecked daily, every tracked prompt
Claim ledgerEvery assertion, verified or flagged
CitationsTraced to the page feeding the answer
On Tuesday, Gemini starts telling buyers about a product you discontinued in 2023.
Nobody published it. Nobody can see it happening. It will be said a few thousand times before anyone at the company finds out. Unless something is checking.
1 / 7
- Tue 06:00
The daily run
Your tracked prompts are asked across all five engines: the real comparison and recommendation questions a buyer in your category types.
- +2 min
The answer has changed
Gemini now names a discontinued product line as current, and hedges on your service quality with a phrase lifted from an old review.
- +2 min
Claims logged and checked
Each assertion goes into the claim ledger and is verified. The product claim fails. The service claim is true but three years stale.
- +3 min
Traced to the source
The citations point at a 2023 listicle still ranking well. That page, not the model, is the thing that actually needs fixing.
- +3 min
Competitor check
In two of five engines a rival is now recommended ahead of you on the same question. That shift is logged with the date it happened.
- Same morning
A ranked plan, not a report
The Action Center names the move: pitch the outlet to update the listicle, publish a correction page, and refresh the claim the engines keep quoting.
- Next day
Re-checked automatically
Tomorrow's run tests the same prompts again, so the ledger shows whether the fix moved the answer or whether it needs another push.
Everything feeding this layer.
The engines your buyers actually ask, on the questions they actually type, every single day.
Engines tracked daily
ChatGPTDaily
GeminiDaily
ClaudeDaily
PerplexityDaily
Google AI OverviewsDailyWhat gets graded in every answer
Factual accuracyEvery claim checked against what's actually true
Answer sentimentNot whether you appear, but how you're characterised
RecommendationWhether you're the answer or the runner-up
CitationsWhich pages the engine is drawing from
Competitor presenceWho shows up beside you, and instead of you
Change over timeWhen an answer flips, and what flipped it
The screen your team actually opens.
Illustrative numbers. Your workspace runs on your brand's real data from day one.
AI Reputation
Daily · 5 engines · 50 prompts
Earned visibilityYou appear in the answer
72%+6 pts
Recommendation rateYou are the answer
41%-3 pts
Claim ledgerFlagged this week
- Discontinued product named as currentFalse
- Leadership out of dateFalse
- Pricing described as premiumTrue
From raw signal to something you can act on.
- 01
The questions buyers really ask
Not generic prompts. The actual comparison, recommendation and due-diligence questions someone considering your category types into an engine.
- 02
Graded for truth and tone
Outdated leadership, discontinued products, old controversies presented as current: every factual slip is flagged, alongside how favourably you're described.
- 03
Traced back, then fixed
A bad answer is traced to the page the engine is citing and turned into a ranked move: the page to correct, the outlet to pitch, the claim to publish.
AI Reputation, in full.
Citation tracing
The pages an engine actually draws from, so a correction lands where it will move the answer.
Recommendation rate
How often you're the answer versus how often a competitor is, across every tracked prompt.
Answer sentiment
Not whether you were mentioned, but the adjectives, caveats and hedges around your name.
AI competitor set
Who the engines put beside you, including rivals you don't consider competitors but the models do.
A repair plan, which is what GEO actually is
Each flagged answer becomes a ranked fix: the gap between what the engines say and what is true, the specific sources that would close it, and a re-check the next day to prove it moved. Generative engine optimisation with the guesswork taken out, rather than optimising pages at an engine and hoping.
The same layer, three different jobs.
Stop a wrong fact compounding
An outdated leadership line or a discontinued product repeated by five engines is a correction task, and this makes it a tractable one.
Own a category nobody else offers
Most agencies can't answer 'what does AI say about us' at all. This turns it into a monthly deliverable with evidence.
Defend the consideration stage
When a buyer asks an engine which brand to trust, you find out what it answers before it costs you the sale.
With and without Brillaince.
Without BrillainceWith Brillaince
What's trackedNothing, most tools stop at search and social5 major engines, every day
AccuracyNo idea what AI gets wrong about youEvery claim verified, dated and tracked
Source of the problemUnknown, so unfixableTraced to the citation feeding the answer
The fixYou hear it from a customerA ranked plan, re-checked the following day
CompetitorsInvisible in AI answersTracked beside you on every prompt
What this deliberately doesn't do
Every monitoring tool's page is wall-to-wall claims. Here is where the honest line sits.
- We measure answers, we don't guarantee themNo one can promise what a model will say tomorrow. We show what it says today, what changed, and the sources worth fixing, and we won't sell certainty nobody can deliver.
- We can't make a model change on demandWe identify the gap, name the source feeding it and re-check the answer daily until it moves. What nobody can offer is a date by which an engine will update, and a vendor selling guaranteed AI rankings is selling something they cannot prove.
- Answers vary by user and regionModels personalise. We track a consistent prompt set under consistent conditions so the trend is honest, rather than pretending one answer is the universal one.
Works with the rest of the platform.
AI Reputation isn't a standalone tool. It feeds, and is fed by, every other layer Brillaince tracks.
About AI Reputation.
Is this the same as AEO or GEO?
No. Those try to influence what an engine says. This tells you what it already says, whether that's true, and which source is causing it. It's the reputation layer, not an optimisation service.
Which engines are covered?
ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews, checked daily against your tracked prompt set.
What happens when an answer is wrong?
The claim is logged as false, the citation behind it is traced, and the Action Center names the specific move: correct the page, pitch the outlet, or publish the claim that fixes it at the root.
Can you guarantee the answer will change?
No, and neither can anyone else. What we can do is show you what's said, prove what's false, point at the source, and measure whether your fix moved it.
How many prompts can I track?
That scales with your plan, and prompts can be added in packs. They should be the questions your buyers genuinely ask, not a list padded to look impressive.
See ai reputation on your own brand's data.
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