Share of voice
Press, social and AI-answer presence, measured the same way for you and every rival.
PlatformMarket Intelligence
Your narrative, your rivals and your people, in one honest picture.
Narrative tracking for your brand, every tracked competitor and the category itself, plus the executives your reputation rides on and the share-price context around all of it.
One engineYou and every rival, same method
PeopleExecutives tracked as their own subjects
Share priceContext, for listed brands
A competitor has a bad week. Most brands notice too late to use it.
Their sentiment drops on a Tuesday. The opening lasts about ten days. Here's how it turns into something you actually did.
1 / 6
- Tue
Their sentiment moves
A tracked competitor's negative coverage rises sharply, read on the same engine as your own, so the shift is real and not a methodology artefact.
- Wed
Share of voice shifts
Across press, social and AI answers, four points of category conversation move. You can see exactly which channel moved them.
- Wed
The narrative names the cause
Not just that they dropped, but what the coverage is actually arguing, which is the part that tells you whether it's a durable opening or a one-day story.
- Thu
The AI answers follow
Two engines start hedging about them on a comparison prompt you both appear in. That is the shift that lasts longest, because models are slow to update.
- Thu
A competitive-angle draft
Content Studio drafts positioning built from what's actually happening, never naming them, so a pitch or a post is ready while the window is open.
- Fri
Board-ready by the afternoon
The same numbers land in the report with the methodology attached, so the claim survives the first sceptical question.
Everything feeding this layer.
A share-of-voice number is only worth something if both sides were measured the same way. That is the whole design here.
What's compared
Share of voicePress, social and AI answers, one methodology
SentimentYour tone against theirs, scored identically
NarrativeWhat's being argued, by and about each brand
ExecutivesFounders and spokespeople as tracked subjects
Share priceMovement against peers, for listed companies
Category pulseWhat the market discusses when nobody's named
The screen your team actually opens.
Illustrative numbers. Your workspace runs on your brand's real data from day one.
Competitive landscape
Press + social + AI · last 30 days
Sentiment gapYou vs category average
+8 ptsImproving
People trackedCoverage this month
- Founder & CEO34 stories
- CFO11 stories
- Category spokesperson7 stories
Share price vs peersIndexed, 90 days
From raw signal to something you can act on.
- 01
Narrative at category scale
Not only what's said about you, but what the whole category argues about, so a shift in the market shows up before it reaches your name.
- 02
Rivals on identical terms
Every tracked competitor runs through the same engine as you, which is the only way a share-of-voice comparison means anything.
- 03
The people behind the brand
Founders, executives and spokespeople are tracked as their own subjects, because a CEO's coverage is the company's coverage.
Market Intelligence, in full.
Narrative by subject
What's being argued about your brand, each competitor, and the category as a whole.
People tracking
Executives and spokespeople followed as their own subjects, feeding the same crisis and narrative systems.
Share price context
For listed brands, price movement against peers, set beside the coverage window that plausibly moved it.
Message pull-through
Whether the messages you actually briefed are the ones showing up in coverage.
Category pulse
The conversations happening in your market that never mention any brand by name.
The same layer, three different jobs.
Answer the board's real question
Not 'how many mentions' but 'are we winning the argument', with a methodology that holds up when challenged.
Win the pitch with evidence
Category-level narrative and honest share of voice make a new-business argument that isn't just a clip count.
Time your move
See a rival's opening while it's still open, with positioning drafted from what's actually being said.
With and without Brillaince.
Without BrillainceWith Brillaince
Competitor comparisonDifferent tools, different methods, numbers that don't reconcileOne engine, so the comparison is valid
ExecutivesNot tracked at allTheir own subjects, feeding narrative and crisis
Category contextOnly what names youThe wider market conversation alongside
Share priceIn a different system entirelyPlotted against peers and the coverage window
What this deliberately doesn't do
Every monitoring tool's page is wall-to-wall claims. Here is where the honest line sits.
- Correlation is shown, not causationShare price is plotted against the coverage window. We never claim a story caused a move, because that isn't knowable and pretending otherwise would be dishonest.
- Competitors must be tracked to be comparedWe compare against the rivals you configure, not a vague 'industry average' assembled from whatever happened to be lying around.
Works with the rest of the platform.
Market Intelligence isn't a standalone tool. It feeds, and is fed by, every other layer Brillaince tracks.
About Market Intelligence.
How many competitors can I track?
It scales with your plan, and every tracked competitor gets the full treatment: share of voice, sentiment, narrative and AI-answer comparison, not a cut-down version.
Does share-price tracking work for any company?
It's built for listed brands. For a listed subject we plot price against peers across the same window as the coverage, so a move has context rather than a claimed cause.
What is message pull-through?
You brief key messages; we measure how often those specific messages actually appear in the coverage you earn, which is a far better test of a campaign than volume.
See market intelligence on your own brand's data.
A live walkthrough with our team. No slideware.
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