The read arrives after it's useful
A launch report two weeks later tells you what happened. It cannot tell you to change the message on day one, which is the only moment it would have mattered.
SolutionsLaunch Monitoring
Read the launch while you can still change it.
Social on a 30-minute cycle, press every 2 hours, AI answers daily, so launch day is something you steer rather than something you review two weeks later in a deck.
30 minSocial refresh during launch
2 hrsPress sweep
Hour by hourNot a fortnight later
What this actually looks like today.
Owned and earned get blended
Your own posts inflate the total, the deck looks great, and nobody learns whether the world actually responded.
Nobody knows if the spike is real
Volume jumps. Is that an audience, or your own amplification and a handful of accounts? Without author typing it's a guess.
A launch report two weeks later is a post-mortem. The only useful read is the one that arrives while you can still act on it.
Embargo lifts at 9am. By lunchtime you know whether the message is landing.
Not the volume. Whether the thing you actually wanted said is the thing being said back.
1 / 6
- 09:00
Embargo lifts
Press goes live, the social push starts, creators post. Everything happens at once, which is exactly when most measurement gives up.
- 09:30
First honest read
The social cycle completes. Real posts, real timestamps, with your own amplification already counted separately.
- 11:00
Press lands and dedupes
Syndication collapses to real stories, so the count reflects coverage rather than republication.
- 12:00
Message pull-through
Whether the messages you briefed are the ones appearing in coverage, which is the real test, and it is actionable before the afternoon.
- 14:00
Adjust while it matters
One message isn't landing and one creator's framing is spreading. Both are changeable today rather than noted in a post-mortem.
- Day 4
The AI answers catch up
Engines start citing the launch coverage, which is the part that keeps returning long after the campaign stops running.
Built for this job specifically.
Near-real-time during the window
Social every 30 minutes, press every 2 hours, tightening automatically if a crisis opens.
Message pull-through
Whether the messages you briefed are the ones actually appearing in coverage.
Owned and earned apart
Separated from the first hour, so the launch total never flatters itself.
Author typing
Whether a spike is genuine audiences or a handful of accounts and your own amplification.
Launch-day crisis cover
The same velocity clock, running while everything is moving at once.
The window as a report
Any custom range, so the launch period becomes a document without rebuilding it by hand.
The screen you'd open first.
Illustrative numbers. Your workspace runs on your brand's real data from day one.
Launch window
Day 1 · live
Earned storiesDeduplicated
62+62 vs baseline
Social volumeReal posts
4,180+210%
Volume, hour by hourLaunch day
Which parts of the platform do the work here.
Everything is included. These are the ones this job leans on most, in order.
01Social ListeningHashtags, mentions and keywords tracked from licensed post-level data on Instagram, X and Threads, refreshed every 30 minutes.02Press Intelligence5,000+ sources across India and internationally, swept every 2 hours, read natively in 40+ languages including 12 Indian ones.03Market IntelligenceNarrative tracking for your brand, every tracked competitor and the category itself, plus the executives your reputation rides on and the share-price context around all of it.04Crisis DetectionSpikes measured against your brand's real history, severity that escalates only when a second signal agrees, and a brief that states plainly what is known and what isn't yet.05Action CenterCrisis alerts, narrative waves, competitor openings, pitch gaps and the fixes that repair what AI says about you, merged into a single ranked queue instead of six dashboards competing for attention.06ReportsWeekly, monthly or on-demand PDFs across any date range, covering every channel, with the same reliability rules that apply on screen.
With and without Brillaince.
Without BrillainceWith Brillaince
When you learnTwo weeks later, in a deckHour by hour, while it's live
Owned vs earnedBlended into one totalSeparated from the first hour
Is the spike realA guessAuthor-typed: audiences or amplification
Message landingJudged by reading a few clipsPull-through measured against what you briefed
What this deliberately doesn't do
Every monitoring tool's page is wall-to-wall claims. Here is where the honest line sits.
- Near real time, not instantSocial completes on a 30-minute cycle and press every 2 hours. Anyone promising second-by-second monitoring across licensed press is describing something that doesn't exist.
- We won't attribute sales to the launchCoverage and conversation are measured honestly in the window. Connecting that to revenue is your attribution model's job, not a claim we'll invent.
About launch monitoring.
How fast is the data during a launch?
Social every 30 minutes, and 15 on Command tier, tightening automatically if a crisis opens on your brand. Press every 2 hours, AI answers daily.
Can we set up a launch window in advance?
Yes. Topics, product lines, key messages and competitor set are configured before launch, so day one is already being measured properly.
What is message pull-through?
You brief key messages; we measure how often those specific messages actually appear in the coverage you earn. It's a far better test of a launch than volume.