Three tools, three different answers
The social platform says one thing, the press tool another, the agency's deck a third. When the numbers disagree, the conversation becomes about the tools.
SolutionsBrand & Marketing Teams
Know how the campaign actually landed, not how it felt.
Press, social, YouTube and AI answers read through one engine, so earned coverage, conversation and share of voice can finally sit on the same chart without three vendors' methodologies fighting each other.
One engineEvery channel, same scoring
Own vs earnedNever blended
Hour by hourDuring a launch window
What this actually looks like today.
Reach that nobody can defend
An impressions figure built on an estimate of an estimate. It looks impressive until a CFO asks how it was calculated.
The AI channel is invisible
Buyers ask an engine which brand to pick and get one confident answer. Nobody on the team knows what that answer currently says.
If earned coverage and social conversation were scored by different vendors, putting them on one chart was always a guess. One engine makes the comparison real.
The campaign goes live at 9am. By Friday you need to know whether it worked.
Not whether it felt busy. Whether the conversation actually moved, where it moved, and whether any of it reached the places buyers check.
1 / 6
- 09:00
The launch lands
Press embargo lifts, the social push starts, three creators post. Everything is live at once, which is exactly when most measurement falls apart.
- +2 hrs
Earned separated from owned
Your own posts and the world's coverage are counted apart from the first hour, so nothing flatters itself later in the deck.
- Day 1
Where the conversation actually formed
Author types show whether the spike is real audiences or the same twenty accounts, and which platform carried it.
- Day 2
Coverage, read properly
Syndication collapsed to real stories, weighted by credibility, with the narrative named rather than a link count reported.
- Day 4
Share of voice moved
Against tracked rivals, on the same methodology for both sides, across press, social and AI answers together.
- Day 5
And the AI answers shifted
The engines started citing the launch coverage. That is the part that keeps paying out months after the campaign stops.
Built for this job specifically.
Share of voice you can defend
Press, social and AI answers measured identically for you and every tracked rival.
Own versus earned, always apart
What you published and what the world made about you never get blended into one flattering total.
Narrative by product line
Not just volume, but what the coverage is actually arguing about each product you track.
Launch monitoring
A tight window read hour by hour while you can still act, rather than a post-mortem two weeks later.
The AI answer, tracked
What engines tell buyers about your category, and whether your campaign changed it.
Author intelligence
Whether a spike is real audiences or a handful of accounts posting repeatedly.
The screen you'd open first.
Illustrative numbers. Your workspace runs on your brand's real data from day one.
Campaign window
Launch + 5 days
Earned storiesDeduplicated
184+62 vs baseline
Social volumeReal posts
7,910+140%
Own vs earned
- Earned coverage184 stories
- Owned posts22
- Creator content31
Which parts of the platform do the work here.
Everything is included. These are the ones this job leans on most, in order.
01Market IntelligenceNarrative tracking for your brand, every tracked competitor and the category itself, plus the executives your reputation rides on and the share-price context around all of it.02Social ListeningHashtags, mentions and keywords tracked from licensed post-level data on Instagram, X and Threads, refreshed every 30 minutes.03YouTube IntelligenceEvery video that mentions your brand, sentiment-read on its own terms and weighted by the channel's real reach, split cleanly between what you published and what the world made about you.04AI ReputationDaily tracking of the real questions your buyers ask ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews: how you're described, whether the claims are true, and whether you get recommended or a competitor does.05Press Intelligence5,000+ sources across India and internationally, swept every 2 hours, read natively in 40+ languages including 12 Indian ones.06ReportsWeekly, monthly or on-demand PDFs across any date range, covering every channel, with the same reliability rules that apply on screen.
With and without Brillaince.
Without BrillainceWith Brillaince
Cross-channel numbersThree vendors, three methodologiesOne engine, genuinely comparable
Reach claimsAn estimate presented as measurementReal volume, and we say what we can't measure
Own vs earnedBlended into one totalSeparated everywhere
AI answersInvisibleTracked daily across five engines
What this deliberately doesn't do
Every monitoring tool's page is wall-to-wall claims. Here is where the honest line sits.
- We don't report reach on other people's postsPlatforms don't expose it and nobody can measure it honestly. You get real volume and a clear note about what isn't measurable.
- We won't attribute revenue to coverageCoverage and outcomes are plotted in the same window so you can reason about them. Claiming a story caused a sale isn't knowable, and we won't pretend otherwise.
About brand & marketing teams.
Can we measure a campaign against a specific window?
Yes. Any custom date range, with earned and owned kept apart and share of voice computed on the same methodology for every tracked rival.
Does this replace our social analytics?
It doesn't replace your own channel analytics, which tell you how your posts performed. It tells you what the world said back, across press, social, video and AI, on one methodology.
How quickly does launch data appear?
Social on a 30-minute cycle, press every 2 hours, AI answers daily, so a launch window is readable while you can still act on it.