Five tools, six clients, no overview
A press tool here, a social tool there, a spreadsheet holding it together. Nobody can answer 'what needs attention across the book' without opening everything.
SolutionsPR & Comms Agencies
Six clients. One platform. Your name on every report.
A workspace per client brand, each with its own competitors, topics, languages and crisis baseline. White-labelled reporting, drafted responses per client, and a ranked queue that tells you which account needs you first this morning.
1 loginEvery client, one platform
Per brandOwn baseline and competitors
White-labelYour branding on the work
What this actually looks like today.
The crisis lands on the client you weren't watching
Attention follows whoever shouted last. The quiet account is the one that blows up, and the client finds out before you do.
Reporting eats the week it should prove
Days a month rebuilding the same deck, screenshotting dashboards that carry someone else's logo, to prove work you already did.
The account you're not watching is the one that goes wrong. Every client gets their own baseline, so the quiet brand still gets caught.
Six clients, and only one of them should be your first hour.
The judgement about which account needs you today is the actual job. It is also the part that gets made on instinct, at 9am, with four tabs open.
1 / 6
- 9:02
One queue, every client
Overnight signals across all six brands arrive in a single ranked list, each item tagged with the client it belongs to.
- #1
The quiet account moved
Your smallest client crossed its own baseline overnight. On raw volume it would never outrank the loud account. On its own baseline it is the emergency.
- 9:06
Brief written before the call
Known facts and open questions are already separated, so the client call is a conversation about judgement rather than a scramble for detail.
- 9:14
Statement drafted in their voice
Their key messages, their tone, their market's language, grounded in the actual posts and stories behind the alert.
- 11:00
Two pitch gaps for another client
Outlets running their rivals and not them, with the reporter and recent angles attached, ready to work while the day is still yours.
- Month end
The report builds itself
White-labelled, any window, every channel. The afternoon you used to lose to slides is spent on the next pitch instead.
Built for this job specifically.
A workspace per client
Separate competitors, topics, languages, key messages and crisis baselines. Nothing bleeds between brands.
White-label reporting
Your cover, your logo, your colours. The client receives your reporting, with no vendor branding anywhere.
Per-brand crisis baselines
A spike on a quiet client is judged against that client's normal, not against your loudest account.
Drafts in each client's voice
Holding statements and pitches built from that brand's own key messages and the live facts behind the alert.
Pitch gaps per account
Outlets covering their rivals but not them, ranked by how winnable they look, so new-business conversations write themselves.
Proof at renewal
Coverage, share of voice and adopted actions recorded over time, so the value conversation has evidence behind it.
The screen you'd open first.
Illustrative numbers. Your workspace runs on your brand's real data from day one.
Action Center
All clients · ranked
Across your bookThis morning
- Client D · complaint thread risingCrisis
- Client A · wrong claim in an AI answerAI
- Client B · pitch gap, business dailyPress
- Client C · rival sentiment slippingOpening
Client brandsActive workspaces
6
Which parts of the platform do the work here.
Everything is included. These are the ones this job leans on most, in order.
01Action CenterCrisis alerts, narrative waves, competitor openings, pitch gaps and the fixes that repair what AI says about you, merged into a single ranked queue instead of six dashboards competing for attention.02Crisis DetectionSpikes measured against your brand's real history, severity that escalates only when a second signal agrees, and a brief that states plainly what is known and what isn't yet.03Content StudioStatements, rebuttals, pitches and the corrective content that reshapes what AI reads about you, drafted from the live data behind the alert instead of a blank page, in the language the story broke in.04ReportsWeekly, monthly or on-demand PDFs across any date range, covering every channel, with the same reliability rules that apply on screen.05Press Intelligence5,000+ sources across India and internationally, swept every 2 hours, read natively in 40+ languages including 12 Indian ones.06Market IntelligenceNarrative tracking for your brand, every tracked competitor and the category itself, plus the executives your reputation rides on and the share-price context around all of it.
With and without Brillaince.
Without BrillainceWith Brillaince
Across the bookFive tools and a spreadsheetOne ranked queue, every client tagged
The quiet clientDrowned out by the loud oneJudged against its own baseline
Client reportingDays rebuilding decks each monthWhite-labelled, generated, any window
Whose brand is on itThe vendor'sYours
Proving valueA clip count and a good relationshipRecorded actions and outcomes over time
What this deliberately doesn't do
Every monitoring tool's page is wall-to-wall claims. Here is where the honest line sits.
- One workspace per brand, not one for allClients are kept genuinely separate, because a shared baseline across six unrelated brands produces thresholds that are wrong for all of them.
- White-labelling covers branding, not authorshipYour name goes on the report. The methodology stays ours and stays documented, which is what makes the numbers defensible when a client pushes back.
About pr & comms agencies.
How does pricing work for multiple client brands?
Each brand runs as its own workspace, with additional brands priced as an add-on to your tier. We'll walk through the specifics for your book size on a call.
Can each client have their own login?
Yes, where you'd rather they saw live data. Many agencies keep the platform internal and share white-labelled reports instead; both work.
Does the client know it's Brillaince?
Only if you want them to. White-labelled reporting carries your branding throughout.
Can we track prospect brands as well as clients?
Yes, and agencies often do exactly that before a pitch: a real share-of-voice and pitch-gap read on a prospect is a far stronger opening than a credentials deck.