Regional stories surface only once they go national
By which point it isn't a regional story any more, and the window where it was cheap to handle has closed.
SolutionsVernacular Reputation
The story that breaks in a language nobody on your team reads.
Press and conversation read natively in 40+ languages, 12 of them Indian, rather than machine-translated after the fact, because a complaint framed as a question survives the original and rarely survives the translation.
40+Languages read natively
12Of them Indian
0Machine-translated first
What this actually looks like today.
Translation quietly changes the meaning
Sarcasm flattens, a question becomes an accusation, a hedge becomes a claim. The sentiment score is then computed on something the author never wrote.
Nobody on the team can sanity-check it
When the tool reports a negative spike in a language your team doesn't read, there is no way to tell whether it is real.
A story in Tamil or Arabic carries meaning a blanket English model quietly loses. Reading it natively isn't a feature, it's the difference between a right answer and a plausible one.
A regional daily runs a story about your product, in a language nobody on your team reads.
Your clipping service finds it tomorrow, in English, as a one-line summary. Here is the same twenty minutes.
1 / 6
- 6:40
The story publishes
400 words on a product-safety complaint in the local language. No English version exists, and no national outlet has touched it.
- +12 min
Pulled from the outlet's own feed
Not discovered by an English keyword search. Pulled from that publication's own feed, in its own edition, on the regular sweep.
- +13 min
Read in the original
Analysis runs on the source text, so a complaint framed as a question reads as a question rather than as an accusation a translation layer invented.
- +16 min
Scored and attached
Negative, mid-tier credibility, matched to the product line and to the safety topic you already track.
- +18 min
Checked against the narrative
Third story on this theme in nine days, which makes it a forming narrative rather than an isolated piece.
- +20 min
A response, in that language
It reaches the Action Center with the outlet and the reporter, and a statement drafted natively in the language the story broke in.
Built for this job specifically.
Native reading, 40+ languages
The analysis runs on the original text, never on a translation of it.
Regional press, properly covered
Local and vernacular outlets pulled from their own feeds rather than found by chance on an English index.
Responses in the same language
Statements drafted natively, so the register suits the audience actually reading them.
Coverage by language
See which languages carry your conversation, and where sentiment differs by market.
Narrative across languages
A theme forming in one language before it crosses into another.
Vernacular social too
Not just press, the conversation in the language it actually happens in.
The screen you'd open first.
Illustrative numbers. Your workspace runs on your brand's real data from day one.
Coverage by language
Last 30 days
Non-English storiesRead natively
46%
Sentiment by language
- HindiPositive
- TamilMixed
- BengaliPositive
Which parts of the platform do the work here.
Everything is included. These are the ones this job leans on most, in order.
01Press Intelligence5,000+ sources across India and internationally, swept every 2 hours, read natively in 40+ languages including 12 Indian ones.02Content StudioStatements, rebuttals, pitches and the corrective content that reshapes what AI reads about you, drafted from the live data behind the alert instead of a blank page, in the language the story broke in.03Social ListeningHashtags, mentions and keywords tracked from licensed post-level data on Instagram, X and Threads, refreshed every 30 minutes.04Crisis DetectionSpikes measured against your brand's real history, severity that escalates only when a second signal agrees, and a brief that states plainly what is known and what isn't yet.05Market IntelligenceNarrative tracking for your brand, every tracked competitor and the category itself, plus the executives your reputation rides on and the share-price context around all of it.06ReportsWeekly, monthly or on-demand PDFs across any date range, covering every channel, with the same reliability rules that apply on screen.
With and without Brillaince.
Without BrillainceWith Brillaince
How regional press is foundWhatever an English index happened to surfaceThe outlet's own feed, in its own edition
How it's readMachine-translated, then scoredRead natively in the original
MeaningSarcasm and hedging flattenedPreserved, because nothing was translated first
The responseWritten in English, translated laterDrafted natively in that language
What this deliberately doesn't do
Every monitoring tool's page is wall-to-wall claims. Here is where the honest line sits.
- Native reading is not a native speakerThe analysis reads the original rather than a translation, which is a real advantage. It is not a substitute for a local advisor on a genuinely sensitive statement.
- Coverage depth varies by marketSome markets have far denser digital press than others. We'll tell you honestly what the source coverage looks like for yours before you sign.
About vernacular reputation.
Which languages are read natively?
40+, including all 12 Indian ones: Hindi, Bengali, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Odia, Punjabi, Assamese and Urdu, alongside English, Spanish, Arabic, Chinese and the rest.
Does Content Studio write in these too?
Yes. A statement drafts natively in the language the story broke in, rather than being written in English and translated.
How do we verify a sentiment score in a language we don't read?
Every scored story links to the original with the reasoning attached, so a local colleague or your agency can check it directly.