Read-only by design
Brill can see everything in your workspace and change nothing: not by accident, and not if someone asks it to.
Consumer & Retail
FMCG & Personal CareAyurveda & WellnessFood & BeverageDairy & Ice CreamBeauty & CosmeticsFashion & ApparelJewellery & GoldCommerce & Technology
E-commerce & D2CFood Delivery & Quick CommerceConsumer Tech & AppsSaaS & Enterprise TechTelecomHealth, Education & Media
Healthcare & HospitalsPharma & Life SciencesEdTech & EducationMedia & EntertainmentBrill is the assistant built into Brillaince. Ask what changed, why it changed and what to do about it. It answers from your own workspace data, shows the numbers behind every answer, and says so plainly when it doesn't know.
It didn't. A naive assistant would confidently explain a decline that never happened, and you'd act on it.
No query syntax, no filters to configure first. The question is typed the way you'd ask a colleague.
Brill decides this is a workspace-data question rather than a product question, so it reaches for real rows instead of documentation.
It reads through the same queries your dashboard uses. There's no free-form access, which is why its numbers and your reports never disagree.
Tuesday morning's press run finished late. The dip is a pipeline timing artefact, not a real fall in coverage, and Brill knows the difference.
"It didn't drop. Tuesday's run finished late and filled in by the afternoon. Coverage is up 9% across the week." The honest answer, not the agreeable one.
Press count, the window used, and the pipeline log, so you can check it rather than take it on faith.
Brill reaches your workspace through a fixed set of tools, the same queries the dashboard renders from. It cannot invent a number because it cannot reach one that doesn't exist.
What it can answer from
Watch it correct the premise of a question rather than agree with it. The pipeline ran late that morning; coverage never dropped.
Why did our coverage drop on Tuesday?
It didn't. Tuesday morning's press run finished late, so the count filled in by the afternoon. Across the week, coverage is up 9%.
Is the 42% share of voice number reliable?
Yes for press and social, which carry 1,284 and 3,420 rows this window. I'd treat the AI-answer slice carefully: it's built on 50 prompts, which is above the floor but thin enough to move week to week.
Illustrative numbers. Your workspace runs on your brand's real data from day one.
Read-only · your workspace
What Brill can reach
Typical questions
Answer sourcingFigures with a traceable origin
"Why did coverage dip on Tuesday" or "which competitor gained share this month": no query language, no dashboard to master first.
Brill reaches your workspace through the same fixed tools the dashboard renders from, so what it says and what your reports say always agree.
Every answer names what it drew from. When the data genuinely can't answer, Brill says so instead of producing something plausible.
Brill can see everything in your workspace and change nothing: not by accident, and not if someone asks it to.
Each answer names the press count, social window or report it came from.
A refusal rather than a guess, when the data genuinely can't answer the question.
It knows when a pipeline ran late, so it never reports a timing artefact as a real drop.
Ask what a feature does or how a figure is calculated and get the real answer, not marketing copy.
Hardened against attempts to talk it out of its boundaries, and tested that way rather than assumed safe.
Ask the question while they're still on the phone, and get a figure you can defend rather than promising to check.
Confirm a number and its source before it goes on a slide, including whether the data is thin.
New team members get answers on day one without first learning where every chart lives.
Every monitoring tool's page is wall-to-wall claims. Here is where the honest line sits.
Brill isn't a standalone tool. It feeds, and is fed by, every other layer Brillaince tracks.
No. Brill is read-only by design: it can answer questions about your data and can never insert, update, delete or trigger anything.
Yes. It reaches your data through the same queries your dashboard pages use, so there is no second, disagreeing source of truth.
It's been hardened against prompt injection and tested against it, rather than assumed safe. Its boundaries are enforced by what it can reach, not just by instructions.
Yes. Product and methodology questions are answered from the product's own definitions, so 'how is this calculated' gets a real answer.