Sentiment per video
Scored on the video itself, never averaged across a channel's back catalogue.
PlatformYouTube Intelligence
Every video about your brand, ranked by what it's actually saying.
Every video that mentions your brand, sentiment-read on its own terms and weighted by the channel's real reach, split cleanly between what you published and what the world made about you.
Per videoSentiment, not a channel average
Own vs earnedNever blended into one number
Channel-weightedReach, factored into every signal
A creator with 400k subscribers posts a fifteen-minute review.
A tweet disappears in a day. This video will rank in search for two years. Both matter, and they don't matter equally.
1 / 6
- Day 0
The video goes up
A mid-size creator in your category publishes a detailed review. Your brand is named in the title and discussed for eleven of the fifteen minutes.
- +1 sweep
Found and read
Picked up on the next cycle, and sentiment is scored on this video's own content rather than borrowed from the channel's general tone.
- +1 sweep
Weighted by real reach
The channel's audience is factored in, so this doesn't sit at the same weight as a 200-view upload with the same words in it.
- +1 sweep
Filed as earned, not own
It never touches your own-content numbers. Marketing's output and the world's opinion stay in separate columns, everywhere.
- Day 2
A pattern, not an incident
Two more videos raise the same point. That's a wave, and it surfaces as one rather than as three unrelated rows.
- Day 2
A move, with a script
It reaches the Action Center with the channels ranked by reach, and Content Studio drafts the response, including a Shorts script if that's the right answer.
Everything feeding this layer.
Video is where a complaint gets forty minutes of argument instead of forty characters. It's watched at the same cadence as everything else.
What gets picked up
Reviews and unboxingsCreator coverage of your products, scored per video
News segmentsBroadcast clips republished to YouTube
Complaint videosThe format a product issue escalates into
Your own uploadsTracked, and always kept separate from earned
Competitor coverageThe same treatment, for every tracked rival
Category commentaryVideos about your topics that never name you
The screen your team actually opens.
Illustrative numbers. Your workspace runs on your brand's real data from day one.
YouTube intelligence
Last 30 days
Views on earned coverageVideos about you
482K+18% MoM
VideosNaming your brand
94+12
Top earned videosBy weighted reach
- Category review · 400k subsNegative
- News segment · 1.2M subsNeutral
- Unboxing · 88k subsPositive
From raw signal to something you can act on.
- 01
Every mention found
Videos that name your brand or feature your products: reviews, unboxings, news segments and complaints alike.
- 02
Read, not tallied
Each video is sentiment-scored on its own content and weighted by the channel's real audience, so one large creator doesn't vanish behind ten small ones.
- 03
Split at the source
Your own uploads and the world's coverage answer two different questions, so they are kept apart in every chart and every report.
YouTube Intelligence, in full.
Own versus earned
What you published and what was made about you, kept apart in every view.
Channel weighting
Reach is factored in, so influence is reflected rather than every upload counting as one.
Wave detection
Several videos making the same argument surface as a single pattern worth answering.
Straight to a script
A response can be drafted as a statement or as a Shorts script, from the same facts.
Into the ranked queue
A negative wave arrives as a prioritised move, not a number you'd have to notice yourself.
The same layer, three different jobs.
Know what creators are really saying
Per-video sentiment weighted by reach tells you which review is worth a response and which is noise.
Report earned video honestly
Earned coverage separated from the client's own uploads, so a campaign report doesn't flatter itself.
Catch the complaint format early
Video is where a product issue gets its longest argument. A wave is flagged before it's a headline.
With and without Brillaince.
Without BrillainceWith Brillaince
Own content vs earnedBlended into one YouTube totalSeparated everywhere in the product
WeightingEvery video counts as oneWeighted by the channel's real reach
SentimentA channel-level guessScored per video, on the same engine as press
PatternsThree separate rows you may not connectOne flagged wave, with the response drafted
What this deliberately doesn't do
Every monitoring tool's page is wall-to-wall claims. Here is where the honest line sits.
- Comment-level analysis isn't live yetSentiment today is read from the video's own content and metadata. Comment analysis runs on the same engine when it ships, and we won't imply it's here before then.
- View counts are the platform's, not oursWe report what YouTube reports. We don't model a 'true reach' figure on top of it and present the estimate as measurement.
Works with the rest of the platform.
YouTube Intelligence isn't a standalone tool. It feeds, and is fed by, every other layer Brillaince tracks.
About YouTube Intelligence.
Does it track comments as well as videos?
The video's own content and metadata drive the sentiment read today. Comment-level analysis is on the roadmap and will run through the same engine rather than a bolted-on second one.
Can I track a competitor's YouTube presence?
Yes, with the same own-versus-earned split and per-video sentiment applied to every tracked competitor.
How is 'weighted reach' calculated?
From the channel's real audience size and the video's own performance as the platform reports it. There's no invented multiplier on top.
See youtube intelligence on your own brand's data.
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