Hashtag clusters
Which tags rise together, and whether a conversation is jumping platforms or staying put.
PlatformSocial Listening
Real posts, real authors, at the level a conversation actually moves.
Hashtags, mentions and keywords tracked from licensed post-level data on Instagram, X and Threads, refreshed every 30 minutes. Narrative clusters and author-type breakdowns, not a vanity mention count.
30 minDefault refresh, 15 on Command
Post-levelLicensed data, not scraped guesses
Author-typedWho is posting, not just how many
A complaint thread starts forming at 9:12pm on a Tuesday.
By the time it reaches a journalist it is a story. Here is what the three hours before that look like.
1 / 6
- 21:12
One post
A customer posts a photo of a swollen pack on X with your hashtag. On its own, this is noise, hundreds of posts a week look like this.
- +8 min
Collected on the next cycle
The poll runs, and it arrives with six others from the same window. Every row is a real post with a real timestamp, not an index estimate.
- +15 min
Authors typed
Of the seven, five are first-time posters about your brand, one is a regional news account and one is a complaint aggregator. That mix matters more than the count.
- +40 min
A cluster forms
Your hashtag starts co-occurring with a food-safety tag. That co-occurrence, not the raw volume, is the first honest sign this is about one issue.
- +2 hrs
Velocity crosses your baseline
38 posts against a normal 12 an hour. Because each row is a real post, this is a real spike, and it is safe to treat as one.
- +2 hrs 4 min
A crisis opens at Attention
Not critical, social alone doesn't earn that. The brief separates what is known from what isn't, and a holding statement is drafted from the facts.
Everything feeding this layer.
Three platforms are tracked live, at post level. Everything else is labelled as discovery, so you always know which tier of data you're reading.
Live listening
InstagramHashtags and mentions on any brand, not just your own account
XHashtags, mentions and keyword tracking
ThreadsKeyword tracking across the platform
Discovery tier
FacebookPublic posts surfaced through search indexes
LinkedInPublic posts surfaced through search indexes
RedditThreads found via index, volume not measurable
QuoraAnswers found via index, volume not measurable
The screen your team actually opens.
Illustrative numbers. Your workspace runs on your brand's real data from day one.
Social listening
Live · Instagram, X, Threads
PostsLast 7 days
3,420+24% WoW
Unique authorsWhere the platform reports it
1,867+11%
Hashtag clusterCo-occurring this week
#yourbrand#foodsafety#consumerrights#fssai#refund
From raw signal to something you can act on.
- 01
Licensed, at post level
Instagram, X and Threads are collected directly as posts with real timestamps and authors, not inferred from a search index that can't tell a new post from a re-crawl.
- 02
Clustered, not just counted
Posts group into narrative clusters and hashtag co-occurrences, so a regulatory-risk conversation forming across three tags is visible while it's still small.
- 03
Authors classified
Complaint aggregator, news account, creator or ordinary customer. Four hundred comments read as what they actually are, rather than as one flat number.
Social Listening, in full.
Author intelligence
Tell forty angry customers apart from one aggregator posting forty times.
Posting-time heat map
When your audience actually posts about you, by hour and weekday, not a flattened weekly average.
A trustworthy velocity signal
Because every row is a real post, a spike here is real, and safe to escalate on. Index-based counts are not.
Share of conversation
Your volume against every tracked competitor, measured the same way on both sides.
Live versus discovery, labelled
Where a platform only permits index-level discovery, the tile says so instead of quietly mixing it in.
The same layer, three different jobs.
Spot the client crisis first
Per-client listening with velocity against each brand's own baseline, so the call comes from you rather than from their CEO.
Read a campaign honestly
Author types and clusters show whether a spike is genuine reach or the same twenty accounts, before it goes in a report.
Catch a product issue forming
Complaint clusters and co-occurring safety tags surface a batch problem while it's still a handful of posts.
With and without Brillaince.
Without BrillainceWith Brillaince
Data sourceSearch-index discovery, no honest volumeLicensed post-level data with real timestamps
RefreshHourly at best, often dailyEvery 30 minutes, 15 on Command
Who is postingA single mention countTyped: customer, creator, news, aggregator
Crisis usefulnessCan't separate a spike from a re-crawlReal volume, safe to trigger a velocity alert
Engagement claimsAn estimated reach number with no basisStated as unavailable, because it is
What this deliberately doesn't do
Every monitoring tool's page is wall-to-wall claims. Here is where the honest line sits.
- No engagement or reach on third-party postsPlatforms don't expose likes, shares or impressions for content that isn't yours. We say so on the tile rather than printing an invented proxy.
- Unique authors, only where reportedWhere a platform withholds author identity, we show the gap instead of reporting one unique voice and hoping nobody checks.
- Facebook and LinkedIn are discovery onlyLive third-party listening on those platforms isn't available to anyone. What we can see is public posts through search indexes, and it's labelled that way.
Works with the rest of the platform.
Social Listening isn't a standalone tool. It feeds, and is fed by, every other layer Brillaince tracks.
About Social Listening.
Which platforms are tracked live?
Instagram, X and Threads, at post level. Facebook, LinkedIn, Reddit and Quora appear as discovery-tier results and are labelled separately so the two are never blended.
Why can't I see reach or impressions?
Because the platforms don't provide it for posts that aren't yours, to anyone. A tool showing you a reach number for a stranger's post is estimating. We'd rather show volume you can defend.
How fast can the refresh go?
30 minutes by default, 15 minutes on Command tier, and it tightens automatically while a crisis is open on your own brand.
Can I track any brand's hashtag, or only my own?
Any brand's. Competitor hashtag and keyword tracking runs on the same basis as your own, which is what makes share of conversation meaningful.
Does it pick up Stories or private accounts?
No. Public posts only, which is both the legal position and the honest one.
See social listening on your own brand's data.
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