40+ languages
Drafted natively in the language a story broke in, not translated after the fact.
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Healthcare & HospitalsPharma & Life SciencesEdTech & EducationMedia & EntertainmentStatements, rebuttals, pitches and the corrective content that reshapes what AI reads about you, drafted from the live data behind the alert instead of a blank page, in the language the story broke in.
This is the part every other tool leaves to you, at the exact moment you have the least time to do it well.
The crisis brief is already there: 38 posts, 12 authors, 2 press stories, one product batch, and the two things that are not yet confirmed.
Holding statement, measured tone, short. The draft is built for the specific format rather than a general-purpose paragraph you'd have to rewrite.
The story broke in Hindi regional press, so the statement drafts in Hindi directly, not as a translation of an English draft that lost its register.
Every claim in the draft traces to something in the brief. It will not assert the batch issue is confirmed, because the brief says it isn't.
Your comms lead tightens two lines and approves. Nothing has left the workspace without a person signing it off, and nothing will.
The approved statement becomes its social version in one step, same facts, right length, without anyone starting from a blank page again.
Every format a comms team actually has to produce under pressure, drafted from the data that triggered the need for it.
What it drafts
Languages written natively
A holding statement drafts natively in the language the story broke in, so the register is right for the audience actually reading it, not translated after the fact.
Illustrative numbers. Your workspace runs on your brand's real data from day one.
Drafting · holding statement
Grounded in
Language
Draft types
Drafts this monthReviewed and approved
Every draft starts from the actual facts behind the alert: the posts, the stories, the brief. Not a template with your brand name dropped into it.
A statement drafts in Hindi, Spanish or English, whichever the story is actually in, so the response reaches the audience that's reading it.
An approved holding statement becomes the social post that goes with it, without starting the work over in another tool.
Drafted natively in the language a story broke in, not translated after the fact.
Every draft cites the real numbers and facts it was built from, and won't assert what the brief hasn't confirmed.
Holding statements and media responses that start from the live crisis brief.
Positioning drawn from what's actually happening to a rival, without ever naming them.
An approved statement becomes its social version in one step, with the facts intact.
Nothing publishes itself. Every draft waits for a person, because that's the only responsible design.
Each client's drafts are grounded in that client's own data and key messages, in the language their market reads.
The holding statement is drafted from the brief before the first crisis call starts, so the discussion is about judgement, not typing.
Correction pages aimed specifically at the source an engine is quoting, rather than generic content nobody asked for.
Every monitoring tool's page is wall-to-wall claims. Here is where the honest line sits.
Content Studio isn't a standalone tool. It feeds, and is fed by, every other layer Brillaince tracks.
No. Every draft is reviewed and approved by your team before anything goes anywhere. That's a deliberate line, not a missing feature.
Holding statements, media responses, journalist pitches, social posts, Shorts scripts, and correction pages aimed at what AI engines are citing about you.
40+ languages, including all 12 Indian ones: Hindi, Bengali, Gujarati, Marathi, Telugu, Tamil, Kannada, Malayalam, Odia, Assamese, Urdu and Punjabi, alongside English, Spanish, French, Arabic and the rest.
From your key messages, press-release boilerplate and previously approved drafts, all configured in your workspace rather than guessed at.
A live walkthrough with our team. No slideware.
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